Search Engine Optimization
1.75 billion websites and counting. What are you doing to help your customers find you in this Worldwide Web?
The first five organic search results account for the vast majority of clicks. Effective search engine optimization (SEO) should drive organic search results to your website and motivate visitors to act.
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We help brands get found online.
Improve your searchability!
We support our clients’ online presence and expertly implement marketing strategies. We believe in the power of search engine optimization (SEO) and equip most of our websites with it. We are the answer for both the individual needs of clients as well as complete projects – from idea to execution. We help you gain a competitive advantage, significantly improve the visibility of your brand online and attract new clients.
Keyword Research
Our keyword or keyphrase research is essentially a 2-in-1 deal. On one end we research the keywords you are currently ranking for and how you could improve your existing positions. As a bonus, we will help you identify the keywords you are not ranking for but should be.
Content Strategy
We analyze your audience and identify their persona. Then look at your digital strategy to provide recommendations that boost your website’s SEO performance with content that connects with your desired audience. Search Engine Optimization is not as simple as it seems.
Analytics Optimization for SEO
It’s important to ensure that your Google Analytics, Google Tag Manager (GTM) and other analytics tools are installed correctly to ensure optimum Search Engine Optimization. It’s also important to make sure that you are tracking the correct metrics and that event funnels are correctly set up.
Technical SEO
There are specific technical components in Search Engine Optimization that search engines look for when indexing your website for it to be found online. Implementing these techniques greatly improves your chances of showing up on searches.
Site Performance
Speed matters, visitors don’t wait for a slow-loading website. In fact, load times longer than 4 seconds will significantly decrease click-through rates. We can let you know what improvements can make the greatest impact. Besides, Search Engines reward websites that perform well.
Reporting & Growth
More than Search Engine Optimization, it’s important to meet on a regular basis and review the results to refine the execution. All of our digital marketing programs are a partnership with our clients. We are straightforward and will adjust our approach when needed.
Let’s tackle your next big challenge
Send us your brief
Need some help? Give us a brief idea of what you need and we will get in touch soon.
Our Process
Research Data
This phase focuses on information gathering. We perform keyword/ keyphrase research, competitor research, site speeds and overall SEO health metrics. It’s important to collect any and all metrics that can aid our analysis.
Digital Strategy
After the data has been collected, we will need to make sense of it. We examine our findings, match it back to your digital strategy and look for insights that can make a difference. From there we put our heads together and create a plan.
Agile Development
Once a plan is approved, our team gets busy working. Technical changes are made to the site, new content gets created, existing content gets updated. Think of this phase as ongoing, it’s a long game. In the end, the most useful websites with the most helpful content wins.
Project Management
Once a plan is approved, our team gets busy working. Technical changes are made to the site, new content gets created, existing content gets updated. Think of this phase as ongoing, it’s a long game. In the end, the most useful websites with the most helpful content wins.
Frequently Asked Question
How frequently should you review your SEO performance?
Key metrics should be reviewed at least monthly. Google algorithms change frequently and waiting too long before a review could lead to disaster. It’s important to ensure that content creation and promotions activities are on track and the data is trending in the right direction. Some metrics we like are:
- Overall site visibility
- Site traffic by source
- Bounce rate of top landing pages
- Ranking of target keywords
How do you measure the impact of SEO efforts?
When working with an Wickadvisor It’s important to agree on the success metrics of a project upfront before work starts. SEO efforts can take a long time to get results so it’s a good idea to track both leading and lagging metrics, we also want a mix of on-page and off-page metrics. A few of our favorites are:
- Create X pieces of useful content per month
- # of ranked keywords
- # of completed goals
- # backlinks pointing to your website
What is technical Search Engine Optimization and why is it important?
Websites are designed for both humans and machines. Technical SEO techniques are the tactics designed for the machines. They are the best practices to make it possible for a search engine to index your website and understand what you are communicating. Technical SEO tactics make it easier for search engines to index the data and improve the accuracy of the results. Sites are rewarded when best practices are followed.
What is the difference between on-page and off-page SEO strategies?
The short answer is that on-page SEO strategies encompass all activity taking place on your website. Technical SEO, website content, site organization, setting up structured data and internal links would all be considered on-page SEO.Off-page SEO strategies include activity that promotes your website externally. Some common off-site activities include link-building campaigns, update directory listings and content promotion outreach.
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Let’s get to work on your project!
Drop us a message and we will get back to you within 1 – 3 working days.